Ministry : Ministry of Tourism in collaboration with Ministry of Culture and Archaeological Survey of India.
To provide world class tourist facilities at the various natural/cultural heritage sites, monuments and other tourist sites to make them tourist friendly, enhance their tourist potential and cultural importance in a planned and phased manner across the country.
The project primarily focuses on providing basic amenities that include cleanliness, public convenience, drinking water, ease of access for tourists, signage etc. and advanced amenities like TFC, Souvenir shop, Cafeteria etc.
Develop basic tourism infrastructure in and around heritage monuments and any other tourist sites.
Inclusive tourist experience for heritage site / monument or tourist site.
Promote cultural and heritage value of the country to generate livelihoods of local
communities of respective heritage site / monument/ tourist site.
Enhance the tourist attractiveness in a sustainable manner by developing world class
infrastructure at heritage site / monument or tourist site.
Create employment through active involvement of local communities.
Harness tourism potential for its multiplier effects in employment generation and
Develop sustainable tourism infrastructure and ensuring proper Operations and
The project envisages that selected public sector companies, private sector companies and individuals will develop tourist amenities at heritage sites.
They would become ‘Monument Mitra’ and adopt the sites essentially under their Corporate Social Responsibility (CSR) activity.
They would also look after the operations and maintenance of the adopted site initially for the 5 years subject to review at any time.
The heritage sites/monuments enlisted are categorized as green, blue and orange on the basis of tourist footfall and visibility. As a part of project guidelines, it is mandatory for Monument Mitra, who is opting for a monument from green category to choose at least one site from either orange or blue category.
The most competitive and innovative vision would be considered as the successful bidding entity. The interested parties selecting more numbers of monuments from orange and blue category shall be given higher weight age. The Interested parties may also opt for any other heritage site/monument or tourist site not mentioned in the above list, under the project and the unlisted tourist site will automatically considered under blue category.
Monument Mitras would associate pride with these activities and will be provided limited visibility in the monument/site premises.