Every Child Alive - UNICEF Initiative

March 30, 2018



Global deaths of newborn babies remain alarmingly high, particularly among the world’s poorest countries. As per UNICEF report on newborn mortality, Babies born in Japan, Iceland and Singapore have the best chance at survival, while newborns in Pakistan, the Central African Republic and Afghanistan face the worst odds.

 Main causes of newborn death:

  1. More than 80 per cent of all newborn deaths are due to preventable causes:

    1. complications due to prematurity or during delivery, and

    2. Infections like

      1. Sepsis,

      2. Meningitis and

      3. Pneumonia.

Every Child Alive Campaign:


It is a global campaign to demand and deliver solutions on behalf of the world’s newborns. Through the campaign, UNICEF is issuing an urgent appeal to governments, health care providers, donors, the private sector, families and businesses to keep every child alive by:

  1. Recruiting, training, retaining and managing sufficient numbers of doctors, nurses and midwives with expertise in maternal and newborn care;

  2. Guaranteeing clean, functional health facilities equipped with water, soap and electricity, within the reach of every mother and baby;

  3. Making it a priority to provide every mother and baby with the life-saving drugs and equipment needed for a healthy start in life; and

  4. Empowering adolescent girls, mothers and families to demand and receive quality care.




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