Pradhan Mantri Matru Vandana Yojana

March 16, 2018

Under-nutrition continues to adversely affect majority of women in India. In India, every third woman is undernourished and every second woman is anaemic. An undernourished mother almost inevitably gives birth to a low birth weight baby. When poor nutrition starts in-utero, it extends throughout the life cycle since the changes are largely irreversible. Owing to economic and social distress many women continue to work to earn a living for their family right up to the last days of their pregnancy. Furthermore, they resume working soon after childbirth, even though their bodies might not permit it, thus preventing their bodies from fully recovering on one hand, and also impeding their ability to exclusively breastfeed their young infant in the first six months.




  1.  Providing partial compensation for the wage loss in terms of cash incentives so that the woman can take adequate rest before and after delivery of the first living child.

  2. The cash incentive provided would lead to improved health seeking behaviour amongst the Pregnant Women and Lactating Mothers (PW&LM). 

Target Beneficiaries:

  1. All Pregnant Women(PW) and Lactating Mothers(LM), excluding PW&LM who are in regular employment with the Central Government or the State Governments or PSUs or those who are in receipt of similar benefits under any law for the time being in force.

  2. All eligible Pregnant Women and Lactating Mothers who have their pregnancy on or after 01.01.2017 for first child in family.

  3. The date and stage of pregnancy for a beneficiary would be counted with respect to her Last Menstrual Period(LMP) date as mentioned in the Mother-Child-Protection(MCP) card.

Benefits under the Scheme:

  1. Cash incentives in three instalments i.e.

    • First instalment of ` 1000/- on early registration of pregnancy at the Anganwadi Centre (AWC)/ approved Health facility as may be identified by the respective administering State/ UT,

    • Second instalment of ` 2000/- after six months of pregnancy on receiving at least one ante-natal check-up (ANC) and

    • Third instalment of ` 2000/- after child birth is registered and the child has received the first cycle of BCG, OPV, DPT and Hepatitis-B, or its equivalent/ substitute. 

  2. The eligible beneficiaries would receive the incentive given under the Janani Suraksha Yojana (JSY) for Institutional delivery and the incentive received under JSY would be accounted towards maternity benefits so that on an average a woman gets ` 6000/-. 

Implementation of the Scheme:

  1. PMMVY shall be implemented through a centrally deployed Web Based MIS Software application and the focal point of implementation would be the Anganwadi Centre (AWC) and ASHA/ ANM workers.

Payment to Beneficiaries:

  1. All eligible beneficiaries who have applied and complies with the conditionalities will receive payments through Direct Benefit Transfer (DBT) to their individual Bank/ Post Office Accounts.

Benefits of the Scheme:

  1. Undernourishment of mother and child are the fundamental reason for the prevalence of high IMR and MMR in India. The scheme PMMVY by working in accordance to National Food Security Act 2013 attacks the root cause of the problem. 

  2. The conditions under the scheme give an incentive for the poor population for fulfilling the conditions which are beneficial for both mother and child.

  3. Direct benefit transfer and centralised implementation system leads to transparency in operation which will reduce corruption in the implementation of the scheme.


  1. Low reach of the scheme. It is estimated that the scheme reached less than 1 lakh people in 2017, while every year 2.62 crore children are born in India. 

  2. Direct benefit transfer is marked with delays which impede the success of the scheme.

  3. There is no provision for training of Anganwadi workers for the scheme. 




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