Women Entrepreneurship Platform (WEP)

March 8, 2018



NITI Aayog launched the Women Entrepreneurship Platform (WEP), on the occasion of International Women’s Day (March 8, 2018).  

The WEP theme song “Naari Shakti” composed and sung by Shri Kailash Kher was released. 



The Women Entrepreneurship Platform (WEP) is a first of its kind, unified access portal which brings together women from different parts of India to realize their entrepreneurial aspirations.



  • The initiative is aimed at building an ecosystem for women across India to realize their entrepreneurial aspirations, scale-up innovative initiatives and chalk-out sustainable, long-term strategies for their businesses. 

  • It aims to power a vibrant entrepreneurial ecosystem through an enabling network of industry collaborations, partnerships, mentors and peer-to-peer connect. 

  • WEP aims to address the bottlenecks faced by both aspiring and established women entrepreneurs by streamlining information across government and private sector schemes and initiatives.


The idea of the Platform was first mooted by Shri Amitabh Kant, CEO, NITI Aayog who announced the setting-up of a Women Entrepreneurship Platform in NITI Aayog at the conclusion of the 8th Global Entrepreneurship Summit (GES) held in Hyderabad in 2017 with an overarching theme of 'Women first, prosperity for all'.


The platform aspires to substantially increase the number of women entrepreneurs who will create and empower a dynamic New India. These aspirations are manifest in the three pillars on which WEP is built

  • Ichha Shakti (motivating aspiring entrepreneurs to start their enterprise), 

  • Gyaan Shakti (providing knowledge and ecosystem support to women entrepreneurs to help them foster entrepreneurship) &

  • Karma Shakti (providing hands-on support to entrepreneurs in setting-up and scaling up businesses).



With an informative, interactive website to act as a dedicated resource and knowledge base,



In addition to providing services such as:

free credit ratings,


funding support to women entrepreneurs, apprenticeship and corporate partnerships;

WEP will encourage entrepreneurs to share their entrepreneurial journeys, stories & experiences to nurture mutual learning.


WEP is to operate within a broader framework of industry collaborations and partnerships, which cut across sectors in the economy.

From providing unique services such as:

credit evaluation of women-led startups by CRISIL and

potential equity investments through an INR 10 crore fund established by DICE Districts,

the WEP opens up avenues of growth and opportunity for women entrepreneurs.

Other partner commitments include:

  • ShopClues.com, which has offered to provide internship and dedicated mentorship and

  • Mann Deshi Foundation to provide digital and financial literacy to aspiring women entrepreneurs.

Several other leading corporates and industry bodies viz. NASSCOM, CII, FICCI, SIDBI and Facebook have partnered with WEP to provide business acceleration, mentorship and other start-up support for women entrepreneurs.



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Pursuit IAS is a knowledge portal which seeks to bring quality education to students in easily accessible manner so that students don't get excluded from competition due to their financial or spatial constraints. We seek to provide an equal platform to students from all backgrounds.